The top 7 NetSuite integrations for businesses in 2024

NetSuite, a top cloud-based enterprise resource planning (ERP) system, is a great tool for businesses as a standalone solution. But with powerful software integrations, you can add more functionality and get even more out of your NetSuite instance.  

Integrations enable real-time data exchange, smoother workflows, and better visibility across all business areas. This can boost operational efficiency, reduce errors, and provide deeper insights into performance.

In this post, we give you an overview of the best NetSuite integrations to maximize its benefits, including integrations for e-commerce and customer relationship management (CRM) systems.

Why integrate software with NetSuite?

Integrating your software solutions into NetSuite helps ensure seamless operation, data consistency, and real-time information flow across departments. The benefits of integrations include:  

• Centralized data management: The centralization of data eliminates data silos, ensuring all departments have access to the same up-to-date information. For instance, when you integrate NetSuite with a CRM system, sales data can influence inventory management decisions in real time.
• Enhanced efficiency and productivity: Integrations automate data transfer between systems, minimizing manual data entry and the associated errors. This automation not only saves time but also allows employees to focus on more strategic activities rather than mundane data entry tasks. ‍
• Improved decision making: With integrated systems, business leaders gain access to comprehensive and accurate data analytics. This holistic view helps users make informed decisions, identify trends, and forecast future needs, ultimately leading to better business strategies and outcomes. ‍
• Scalability: As your business grows, systems and processes must evolve. Integrating all systems into your ERP promotes scalability to accommodate growth without disrupting existing operations. This provides the flexibility to add new modules or functionalities, ensuring your business can adapt to changing market demands.  

Key features of NetSuite integrations

NetSuite's integration capabilities stand out for their versatility and robustness, catering to a wide array of business needs. Here are some of the standout features:  

• Customization and flexibility: NetSuite offers a high degree of customization in its integrations. Businesses can tailor the integration to meet their specific requirements, whether it’s custom fields, unique workflows, or specialized reporting. This flexibility allows for a more personalized solution that aligns with business processes.
• Advanced security: Security is paramount in today's digital landscape. NetSuite provides robust security features, including data encryption and secure data transfer protocols when integrating systems, ensuring that sensitive business data remains protected.
• Cloud-based access: Being a cloud-based platform, NetSuite allows for remote access to integrated systems. This is particularly beneficial for businesses with multiple locations or those that offer remote work options, as it provides users with the ability to access critical business data from anywhere.
• Automated workflows: The ability to integrate so many types of software into NetSuite helps automate complex business processes, reducing manual tasks and improving efficiency. For example, an integration with an e-commerce platform can automate order processing—from sales to fulfillment and invoicing—streamlining the entire sales cycle.  
• Comprehensive reporting and analytics: Integrated systems provide a wealth of data that can be harnessed for insightful reporting and analytics. Adding outside software solutions to NetSuite facilitates advanced reporting, offering businesses a comprehensive view of their operations and helping them make data-driven decisions.

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Best NetSuite integrations for 2024

Let’s look at some of the top NetSuite integrations that are particularly beneficial for businesses in 2024.  

1. Best e-commerce integration: Shopify  

NetSuite's integration with Shopify creates a connection between back-end financial operations and front-end sales. This setup automatically funnels new orders from Shopify into NetSuite, ensuring that sales data is consistent and inventory levels are adjusted in real time, mitigating the risk of running out of stock or overselling.  

Plus, with this integration, e-commerce businesses can:  

• Synchronize customer information, enhancing the customer experience through personalized communication and efficient order fulfillment.  
• Minimize errors by reducing the need for manual data entry.
• Free up valuable time to focus on growth and customer engagement.  

2. Best payment gateway integration: Stripe  

When you integrate Stripe's sophisticated payment processing services with NetSuite, you enable a seamless flow of financial data and activity. This connection ensures that every card swipe, click, or tap is captured directly within NetSuite, providing real-time insights into sales trends and revenue streams.  

With this integration, you can:  

• Create an efficient, secure, and smooth transactional experience for customers, fostering trust and reliability.
• Ensure accuracy in financial reporting, automatically reconciling transactions to cut down on manual bookkeeping efforts.

3. Best logistics integration: FreightPop

Integrating FreightPop with NetSuite streamlines shipping and logistics management for e-commerce and manufacturing companies. This powerful combination automates the shipping workflow, selecting the most cost-effective carriers, printing shipping labels, and updating orders—all from within NetSuite.  

Plus, with this integration:  

• Real-time tracking information flows smoothly into NetSuite, giving you a clear view of the delivery process. This means customer service teams can jump in early to tackle any delivery questions head-on.
• Managers can keep an eye on logistics costs, analyze shipping needs, and negotiate better rates with carriers.  

4. Best marketing automation integration: HubSpot

By integrating HubSpot with NetSuite, you can leverage the full spectrum of your customer data to drive tailored marketing campaigns. This integration allows for a unified view of customer interactions and transactions, allowing users to personalize marketing efforts and enhance the customer journey.  

Additional benefits of this integration include:  

• Automated data syncs ensure leads from marketing activities are captured in NetSuite, allowing for faster sales follow-up.
• Sales and marketing can align efforts by ensuring both teams work from the same data set, enhancing collaboration and strategic planning.
• Businesses can directly link marketing spend to sales outcomes in NetSuite, empowering them to measure the return on investment of their marketing initiatives.

5. Best email integration: SuperSync Email for Outlook  

Outlook is a versatile email system—and integrating Outlook with NetSuite has huge benefits for any client-facing business.  For example, with this integration, accurate logs of email chains are automatically uploaded to NetSuite. Additionally, users can log every interaction with a client, giving your team deeper insights into customer relationships, all from a single platform.  

With this integration, users can:  

• Automatically sync emails and conversations in NetSuite.
• Keep conversations tethered as a thread.
• Attach emails to transaction records and certain entities.
• Update NetSuite records from Outlook.

6. Best commerce integration: Adobe Commerce (Magento)

Adobe Commerce (previously known as Magento) is a flexible and scalable commerce platform that uses AI to boost conversions. Its advanced data-sharing capabilities allow users to create personalized experiences for end users. A NetSuite and Adobe Commerce integration allows you to view all your data, reports, and dashboards from NetSuite in your Adobe Commerce panel. Real-time updates give you a better understanding of your business performance.  

With this integration, users can:  

• Automatically sync NetSuite customer information in Adobe Commerce.
• Automate order fulfillment and sync inventory in real time.
• Manage customers, orders, and shipments from a single platform.
• Streamline prices across both platforms for consistency.

7. Best CRM integration: Salesforce

Salesforce is a CRM that helps businesses manage customer interactions and data. When combined with the NetSuite CRM, the two systems provide a more comprehensive picture of your customers. With this integration, sales representatives and managers can better understand their customers' needs and find more effective ways to interact with them. Users are able to access customer data across Salesforce and NetSuite, better manage customer service, and create workflows to automate business processes.

Additionally, this integration allows users to:  

• Seamlessly synchronize data.  
• Store customer, order, and product numbers in a centralized place.  
• Automate order creation and invoicing in NetSuite based on sales in Salesforce.  
• Reduce admin overhead by maintaining a single system.

Choosing the right NetSuite integration for your business

Selecting the appropriate NetSuite integration for your business can have a significant impact on your operational efficiency and success. Here are some key considerations to guide you in making the right choice:

• Business needs: Understanding your specific needs, whether it's improving inventory management, streamlining sales processes, or enhancing customer engagement, will help you select the right integration.
• Integration compatibility: Ensure that the integration is compatible with your existing systems and workflows. It should seamlessly integrate with your current setup without requiring extensive modifications.
• User experience: Evaluate the integration from a user perspective. It should be intuitive and easy to use, reducing the learning curve for your team and ensuring smooth adoption.
• Support and maintenance: Consider the level of support and maintenance offered by the integration provider. Reliable support and regular updates are important for the long-term success of the integration.
• Security and compliance: Ensure that the integration adheres to the highest standards of security and compliance, particularly if it handles sensitive business or customer data.
• Cost-effectiveness: Weigh the cost of the integration against the benefits it provides. The right integration should offer a good return on investment, improving business efficiency and productivity.

Embedded solutions vs. integrations

When it comes to enhancing the functionality of NetSuite, you have two primary routes to consider: using embedded tools within NetSuite and integrating external software with NetSuite.  

Think of embedded tools as your built-in helpers; they're part of the NetSuite ecosystem, designed to work seamlessly without the need for external additions. This means you're working within a familiar environment.

For example, Netgain's software products—designed for lease compliance, fixed asset management, loan management, and more—are directly embedded in NetSuite. These tools enhance financial operations and compliance. Netgain's NetSuite-native solutions streamline complex accounting tasks, making them essential for comprehensive financial management.

On the other hand, integrating external software opens a world of possibilities, allowing you to tailor additional solutions that meet your specific needs. Both approaches aim to streamline processes and enhance efficiency, and it can be beneficial for many businesses to use a combination of the two.

Implement NetSuite integrations with SuperSync

When you add integrations, you can customize your NetSuite instance to your specific business needs, allowing you to take full advantage of the ERP and get the best return on your investment.  

Ready to get started with NetSuite integrations? SuperSync offers a range of powerful integrations, taking away the complexity of implementations. SuperSync makes it easy to sync your data, remove data silos, and automate tasks from a single interface.  

Learn more about our integrations for NetSuite and start making the most of your NetSuite usage.