Social Media Marketing Manager

Lehi, UT
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JOB PURPOSE & OVERVIEW:

As part of our marketing team, the Social Media Marketing Manager will be responsible to set and execute our social media strategy, be a part of growing and engaging with key audiences, and a fundamental part of our external communications. Primary responsibilities include creating and distributing informative, high-value social content to followers across various social media platforms. You should be passionate about creative storytelling and creating content that influences, educates and engages audiences on the right social channel at the right time.

You should be comfortable using marketing automation technologies, 1:1 social media interaction and interpersonal networking to capture the attention our audience. You should be very familiar with tools, like Google Analytics, HubSpot and social media channels, to analyze data and identify trends that can increase engagement with our audience. You’ll create and test campaigns that influence every part of the marketing and sales funnel.

 

PRIMARY JOB DUTIES:

  • Lead our social media strategy and execution
  • Build an audience and engage with the accounting community across social platforms using paid and organic strategies
  • Develop and pitch social and influencer marketing ideas, actively participating in thought starters and strategic brainstorms
  • Collaborate with the marketing team, creatives and content production to develop and align on content calendars and topic clusters
  • Write captions, respond to DMs, questions/inquiries in a timely fashion and engage with audiences
  • Use analytics tools to track success of campaigns and efforts and make recommendations based on quantitative analysis
  • Build campaign models and parameters according to social media metrics, owning Return On Investment and the successful outcomes of campaigns
  • Build campaigns that are authentic and on-trend with the platforms and communities in which they live
  • Craft savvy recommendations for initiatives and develop solutions that work within constrained budgets
  • Run projects, including the execution of a campaign from the initial recommendation through the final wrap-up
  • Lead social tool implementation and evaluate new technology and platform features to increase efficiency and velocity
  • Work with the marketing team to manage our martech stack

 

SKILLS & QUALIFICATIONS:

  • Bachelor’s degree or equivalent in business, marketing, design or a related field
  • 2+ years’ experience developing social media for a technology company or marketing agency
  • Ability to generate creative ideas to engage prospects, existing clients and partners
  • Stellar writing and storytelling skills: prose that’s clear and concise
  • Strong design sensibility and some knowledge of Canva or Adobe Creative Suite
  • Strong planning and project execution competencies
  • Hands-on experience with marketing automation systems, like HubSpot
  • Analytically strong, data driven, you’ll report and manage KPIs against objectives and provide analysis of marketing effectiveness
  • Highly motivated with a sense of urgency, you thrive in fast-paced environments
  • Strong organizational skills and an extreme attention to detail

 

ABOUT NETGAIN: 

Netgain is a high-growth company of CPAs who have lived and breathed finance and accounting processes throughout our careers. We are driven to Modernize Accounting by creating SAAS apps that delight our customers and help accountants streamline their systems, so they can intelligently manage business challenges and meet accounting and compliance requirements. 

Netgain offers: 

  • Strong professionals around you that will help to accelerate your growth
  • Personalized success planning and cross-functional opportunities
  • Continuous career development, actively encouraging and celebrating internal promotions
  • Four-day work week and a flexible hybrid schedule
  • Generous benefits including unlimited paid time off, fully paid health benefits with an HSA stipend, 401K contributions, stock options
  • Above market base pay and performance-oriented bonus structure

Salary Range:
$55,000 – 80,000

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